Self-Publishing and Platforms for Sales

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Remember me whining about pitching my book to an agent? I complained about being required to sell my book (Murder on Ceres – wink, wink) and really I had to sell myself, too. So the agent would know there was a future for both of us. And I hated it.

So I decided to self-publish. What was I thinking? How am I going to get my book out there for readers to read? Well, salesmanship of course.

A publisher (not a big New York City publisher, but one who has several years in the business) asked me during my pitch two years ago what platforms I was on. I hadn’t any idea what he was talking about. So I sat in on the panel discussion on platforms at that writers’ conference. He meant Facebook, Twitter, blogging, Pinterest, websites, etc. ad infinitum.

Well I’ve been on Facebook for several years. It was a painful and frightening experience to be on Facebook. But now I like it, except when someone with whom I am not personal friends wants to friend me. Just typing ‘friend’ as an active verb makes me cringe. I have 34 friends and only one is someone I’ve never met. Most of my ‘friends’ are relatives and the one I don’t know is a close relative of a relative.

In person, I am friendly. On the internet, not so much. Maybe, not at all. But I’m trying.

Blogging is pretty easy for me. I used to work for a small-town daily newspaper, so I’m used to people I don’t know reading what I write. There was always a certain anonymity with that. People who didn’t know me personally recognized my name, but not my face.

My editor and graphic designer daughter Grace is helping me become active on these platforms. Trusting my computer skills, she gave me a website that helps you set up your own website, SquareSpace.com. I don’t know if the instructions on that website are not simple enough for me or if my antipathy to the project was so strong that I couldn’t allow myself to understand them. Whatever.

I made an appointment for her to come to my house and ‘help’ me do it. We sat side by side with our laptops – me playing solitaire, her building the website and periodically asking me questions. Not how-to questions, you understand, but what-do-you-want and is-this-what-you-had-in-mind questions.

There were things she learned not to ask me. She showed me umpteen fonts and at each one I sounded like A Christmas Story Ralphie’s little brother. “Oooo. I like this one.”

What was Ralphie’s little brother’s name? I know, I could Google it. Or ask Grace.

She suggested posting updates and book reviews on Google. That didn’t sound so bad.

Then she set me up a Twitter account. I wrote down what I thought she said its address is in my little black book. I tried this morning to get on my Twitter or whatever it is you do with your twitter and couldn’t. I went to my website to access my Twitter and this is what I got.

“Twitter has automated systems that find and remove multiple automated spam accounts in bulk. Unfortunately, it looks like this account, @CWeberWagner, got caught up in one of these spam groups by mistake.
We apologize for this inconvenience. It’s possible your account posted an update that appeared to be spam, so please be careful what you tweet or retweet. You might also want to review our help page for hacked or compromised accounts://support.twitter.com/entries/68916. You will need to change your behavior to continue using Twitter. Repeat violations of the Twitter Rules may result in the permanent suspension of your account.”

But my only tweet was “Check out my new webpage at http://cweberwagner.com , where #scifi and #murdermystery combines! #newauthor”

A bit of research and multiple attempts to do as they directed and I am back on my Twitter. That sounds so much more fun than it feels.

I promise to change my behavior and never, never repeat my violations. Cross my heart.

Then there are the business cards to decide on. And I’ll have to have a new picture for the business cards and to update my profiles. And a new haircut for the picture.

And I haven’t decided matte or glossy for the cover.

I’m feeling pressured.

Maybe I should tweet that.