Self-Publishing and Platforms for Sales

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Remember me whining about pitching my book to an agent? I complained about being required to sell my book (Murder on Ceres – wink, wink) and really I had to sell myself, too. So the agent would know there was a future for both of us. And I hated it.

So I decided to self-publish. What was I thinking? How am I going to get my book out there for readers to read? Well, salesmanship of course.

A publisher (not a big New York City publisher, but one who has several years in the business) asked me during my pitch two years ago what platforms I was on. I hadn’t any idea what he was talking about. So I sat in on the panel discussion on platforms at that writers’ conference. He meant Facebook, Twitter, blogging, Pinterest, websites, etc. ad infinitum.

Well I’ve been on Facebook for several years. It was a painful and frightening experience to be on Facebook. But now I like it, except when someone with whom I am not personal friends wants to friend me. Just typing ‘friend’ as an active verb makes me cringe. I have 34 friends and only one is someone I’ve never met. Most of my ‘friends’ are relatives and the one I don’t know is a close relative of a relative.

In person, I am friendly. On the internet, not so much. Maybe, not at all. But I’m trying.

Blogging is pretty easy for me. I used to work for a small-town daily newspaper, so I’m used to people I don’t know reading what I write. There was always a certain anonymity with that. People who didn’t know me personally recognized my name, but not my face.

My editor and graphic designer daughter Grace is helping me become active on these platforms. Trusting my computer skills, she gave me a website that helps you set up your own website, SquareSpace.com. I don’t know if the instructions on that website are not simple enough for me or if my antipathy to the project was so strong that I couldn’t allow myself to understand them. Whatever.

I made an appointment for her to come to my house and ‘help’ me do it. We sat side by side with our laptops – me playing solitaire, her building the website and periodically asking me questions. Not how-to questions, you understand, but what-do-you-want and is-this-what-you-had-in-mind questions.

There were things she learned not to ask me. She showed me umpteen fonts and at each one I sounded like A Christmas Story Ralphie’s little brother. “Oooo. I like this one.”

What was Ralphie’s little brother’s name? I know, I could Google it. Or ask Grace.

She suggested posting updates and book reviews on Google. That didn’t sound so bad.

Then she set me up a Twitter account. I wrote down what I thought she said its address is in my little black book. I tried this morning to get on my Twitter or whatever it is you do with your twitter and couldn’t. I went to my website to access my Twitter and this is what I got.

“Twitter has automated systems that find and remove multiple automated spam accounts in bulk. Unfortunately, it looks like this account, @CWeberWagner, got caught up in one of these spam groups by mistake.
We apologize for this inconvenience. It’s possible your account posted an update that appeared to be spam, so please be careful what you tweet or retweet. You might also want to review our help page for hacked or compromised accounts://support.twitter.com/entries/68916. You will need to change your behavior to continue using Twitter. Repeat violations of the Twitter Rules may result in the permanent suspension of your account.”

But my only tweet was “Check out my new webpage at http://cweberwagner.com , where #scifi and #murdermystery combines! #newauthor”

A bit of research and multiple attempts to do as they directed and I am back on my Twitter. That sounds so much more fun than it feels.

I promise to change my behavior and never, never repeat my violations. Cross my heart.

Then there are the business cards to decide on. And I’ll have to have a new picture for the business cards and to update my profiles. And a new haircut for the picture.

And I haven’t decided matte or glossy for the cover.

I’m feeling pressured.

Maybe I should tweet that.

Self-Publishing, Two Steps Forward

 by pinstriped briefs

I’m ready to upload my manuscript to CreateSpace and make a book out of it.

First they ask for the title and information. I fill in the appropriate boxes and save.

Next comes ISBN and copyright. Now it’s time for me to do some research. They provide information and discussion on both subjects which I read. ISBN stands for International Standard Book Number. It is a number that is unique to a book’s title, that book’s binding, edition, and publisher. It is not unusual to have vastly different books with the same title, but each will have its own ISBN. Libraries use that number as the identifier for each of their books. If you’ve ever had reason to have your library request a specific book on inter-library loan, they’ve used that number to get exactly the book you want.

Now I had to do some decision making. Bowker is the official ISBN agency for the United States. Bowker also offers a self-publishing program. Hmmm. But I had already decided on CreateSpace, and since Amazon is sort of the 21st Century’s Sears Roebuck Catalog, I’m sticking with them. At least for Murder on Ceres. When I get rich and famous I might want to move on up.  

Considering cost and marketing possibilities with Amazon, I chose the free CreateSpace assigned ISBN. I guess that time I worked in the Edmond Public Library has forever warped my perception of books. All of a sudden my book having its own ISBN made it seem more real to me than all those pages of text and that beautiful cover. Kind of like seeing your baby’s official birth certificate for the first time.

Now comes the question of copyright. Okay. All the books I read have the copyright listed above the ISBN. I checked out the information and discussions CreateSpace offers, then went to copyright.gov to see for myself. For a single author, same claimant, one work, not for hire, the current online registration fee is $35. That is doable. The current processing time is, however, three to five months. And I want my book now, or at least sooner than that. The good thing is an author has up to five years to apply for the copyright certificate. And the even better thing is a work has automatic copyright beginning with the date the author can show they wrote it. The certificate itself is useful in court should the writer feel their copyright is being infringed.  

Are you glassy-eyed yet from this bureaucratic maze? Ready to pitch your book to that nice agent again? No, I’m not. Okay, we’ll move on.

Now we come to the Interior. You know, your story, the whole reason for this exercise.

CreateSpace gives you choices. What size book you want to have. They suggest that
6 x 9 is currently the preferred size. I know it will fit nicely on a library shelf. I choose that size and watch CreateSpace’s video on formatting. I follow the instructions, save my document as a pdf, and upload it.

They have a free service called Interior Reviewer. It’s great. It finds errors in the text. Errors I didn’t think about. Certain things don’t translate for them. In my case I had used a symbol, the Greek letter Sigma. If you’re more adept at this than I am, you can do what is necessary to embed your non-True Type symbol. Me, I just made a quick rewrite in those two particular locations.

Did I say “quick rewrite” limited to those two sites? I lied. While I was fixing them I noticed this and that and fixed them, too. Then I realized there were extra spaces, not extra lines denoting space-breaks between scenes, but extra spaces before a sentence or between words. You know when you turn on Word’s paragraph function and it shows all those dots. I couldn’t let it go out with all those. So several hours later with only one Frappuccino, two cookies, and a yogurt I finished. By that time I couldn’t tell if it was a dot on the document or a speck on my screen.

I uploaded it again. Ran the Interior Reviewer and was satisfied that all was well. Then came the cover. Thanks to Grace, I have the cover art. But CreateSpace wants to know if I want the cover to be matte or glossy.

Matte or Glossy? I don’t know. They do offer to send me, for a nominal price, an example of each.

Okay. Send me an example of each. It’ll be here next Thursday.

Good.

I need a break.

It's a Book with a Cover

I finished the first draft of Murder on Ceres the week after Easter while luxuriating in the hospital. From my mood, you’d never have guessed I was NPO and hooked up to fluids. I felt like I could conquer the world. I had conquered the world! Everything was all caps and exclamation points!

Now to publish!

I’d seen vanity press published books. They didn’t stand up against the traditionally published works but I couldn’t afford that kind of capital outlay anyway. It was DIY publishing for me.

I used my money to hire an editor. My editor is Grace Wagner, my daughter. I would caution that not everyone has a family member that is actually competent to take on the task. The rule I followed is if the family member can’t command that kind of pay from nonfamily, then hire someone who can. $2000 is not out-of-line for this work. If you can’t afford it, wait and save your money until you can. This is not a step that can be scrimped on if you’re serious about your work.

A month after finishing the first draft, a month of diligent work, I finished the rewrites and shipped it to people who had agreed to be beta readers. And that’s important. They were people I could trust to tell me when something wasn’t working, a character was behaving uncharacteristically, the chronology was off, the science was just flat wrong, anything that threw them out of the story. People who would be wowed by my imagination, or didn’t want to make me mad, or wanted me to say nice things about their work would not do.

Beta readers are so important. They don’t know everything the writer knows about the story so they can’t fill in the inevitable gaps. The writer knows the main character’s father’s name is Charles. The beta reader should have no idea who Charles is until they’ve read the manuscript.

Rewrite! Rewrite! And each time, the rewrite is less extensive, more focused. Easier. No longer adding or deleting whole scenes. A sentence here. An attribution for dialogue there.

Now it’s a good, sound story. A clean manuscript.

Print on demand is available. No need to pitch anything. Ooooh. It sounds so straight forward. It costs nothing to upload a book for Kindle or Nook. And for a print book, you pay for how many books you can afford – fifty, a hundred, ten. They do, however, offer choices. You can actually do it yourself or you can pay for their services.

Services? I have access to the talent and the know-how. I can follow directions. I'm not afraid of work. And, best of all, I may not have the time to wait for an agent to discover me, but I have the time for this. I'm doing it myself.

Okay, I have the book. But no cover. That same editor daughter of mine is a really good artist. But she says “No.” Not even for the money. She says she’s not good enough on Photoshop yet to do a professional job and my book should have a professional-looking cover. She says, “If you’re serious about this, it has to be a professional job.” She’s right. Hand crafted is good. Homemade is not. Unless it’s a cherry pie.

I start checking out art websites. My personal favorite is www.Deviantart.com. Their name is a bit off-putting but their artists run the gamut from uninspired amateurish to highly polished, original, and professional.

I had an idea what I wanted. Murder on Ceres is a Sci-Fi/Murder Mystery. So I wanted a cover with a representation of the dwarf planet Ceres with the infinity of Space behind it. And maybe a noir image of my police detective hero, ala Dashiell Hammett’s Sam Spade. I know, I know. Spade was a private detective with a fedora and he looked like Humphrey Bogart. Not right for my book. But you know what I mean.

So, how to choose an artist. Directly contact the artists whose work I especially like and pitch my story to them, see if they’d be interested? Run a contest with the winning entry getting the assignment and the pay? Announce what I’m doing and what I want and let them come to me?

Before I did any of that, Grace decided she could handle the job.

We talked about what I thought I wanted. She tamped my enthusiasms down. The dwarf planet and space – okay. Sam Spade – not so much. A representation of the cylindrical Ceres Colony floating around the planet – no. She explained that the cover has to look good as a thumbnail, because that’s how most readers will see it on whatever website they’re shopping. And intricate does not a good thumbnail make.

She did the design, choosing the colors based on what does well in the marketplace. Did I know anything about that? But she does. And the thumbnail needs to look good full-sized sitting on a shelf.

Grace chose the fonts. The font for the title is a little 30’s noir, Ever After (free from the designer Michael A. Hernandez Jr.) For the author’s name the futuristic Bocemina by Erion Dyrmishi. (For this one I needed permission to use it commercially. An email to the designer got a quick response with the permission.)

So, I have a book. I have a book cover. Now to get everything ready to upload to Amazon’s createspace.com for the print book and kdp.amazon.com for the Kindle edition. More about that later.

Why Self-Publish

Drawing of a printing press by Brad Johnston

Why self-publish? I can’t answer that question for anyone but myself.

I’ve dreamed of getting a fat contract with a big New York City publisher. There would be hundreds of thousands of dollars and millions of readers for a book I wrote. I’d buy a house in the French Quarter of New Orleans. I’d be surrounded by gardenias and bougainvillea and camellias. And I’d have coffee and beignets from Café du Monde every morning for the rest of my life, and sometimes late at night, too. Even more importantly than that, I wanted a book on the shelf in the public library of Edmond, Oklahoma.

I knew I could write. And I’ve never had problems thinking of story ideas. As an English major from before the 4th Grade I had no problem with grammar or punctuation. And as much as I loved reading the dictionary, spelling errors were merely opportunities.

But, and a very big but it was. I was not satisfied that the skills I had were the skills necessary to produce an extended plot and develop characters while sustaining that plot. Skills require training whether you want to repair watches, grind lenses, or build houses. And I wanted to write a novel. So I found a teacher. In my case it was and is William Bernhardt. (www.williambernhardt.com)

I went to class, paid attention, argued, fought, and rebelled every step of the way. Most importantly, I learned.

And I wrote.

Then came the wall. You runners out there, know what I’m talking about. For me, that wall looked like a very nice person sitting across the table waiting patiently for me to pitch my book. Damn. If I wanted to be a salesman or had any talents along that line I’d be in real estate or insurance. And guess what, a writer cannot get to the big publishers, except through an agent. Talk about camels and needles’ eyes.

To make matters worse, I had no track record. A few poems, some newspaper work, and lots of government correspondence. But no book length fiction. Not to mention that I’m in my sixties. I’ve heard that most writers can be expected to have a productive lifespan of 15 years. And here I was asking an agent to invest in me with indefinite prospects for financial reward over a foreshortened number of years. This is, after all, the way they make their living. They have mortgages and children in college. I understand.

Luckily for me at my ripe old age, I came of age at the right time for the self-publishing author. Traditional publishing is in flux. It’s come up against its own wall in this digital age and is having to reinvent itself.

It looks like now, with print on demand and ebooks we don’t have to rely on the deep pockets of the big publishers. DIY has arrived for writers.

Join me on my journey. Tomorrow I’ll discuss the nuts and bolts of self-publishing. As I am discovering them.

Self-Publishing

 

    Friends, neighbors, and kin there is great danger out there for the would-be-published writer. Just like this selfie, the self-published book is likely to fall victim to the vagaries of amaturism.

      If a professional had taken the above photo, they would have at least suggested closing the bathroom door. Though I am relieved that my bathroom looks fairly clean. There would have been a suggestion that I comb my hair and put on a little make-up. And, without a doubt, the photographer would have made my face the focal point of the portrait. There may even have been an attempt to catch some facial expression other than this wide-eyed, deer-in-the-headlights look of surprise. How I could have been surprised when the camera flashed, I cannot explain, since it was I who pushed the button.

      I bought a book yesterday from a self-published author. He was selling them cheap because his wife found some typos in them.

      I had high hopes for him and his book and terrible fears. I am completing my own book Murder on Ceres and plan to also self-publish. Oh, bless his heart, if the only problem with his book had been some typos.

      I believe writing a book is like building a house. You can build a house without experience or training as a carpenter, plumber, or electrician. But having always lived in a house does not qualify you to build a house that works. The same is true of writing a book. True, reading books is essential to writing them, but it's not enough.

      Where to begin? Desire always comes first. Always. Because everything else is hard, lonely work. Next is a good teacher. That can be expensive both in time and coin, but if you're serious, you will make arrangements. That's where desire comes in.

      I had the good fortune to find William Bernhardt. And it's not important what the teacher writes, only that they do write. And that they understand the mechanics of writing inside and out and upside down. Otherwise, unless you are a much quicker study than I, they won't be able to explain it so you can understand it.

     And then you have to listen to what they say. Personally, I do not like to be told. Anything. So my first reaction to any kind of instruction is negative. I never follow instructions until I discover for myself that my way won't work. After all, without the concept of mid-course corrections, we'd never have made it to the moon. And my mid-course correction involves arguing with my teacher, going away and thinking about what he said, and finally seeing that he is right. Then I apply it to my work.

     Bill Bernhardt has several pet sayings, one of which is "show, don't tell." The author of the book that started me on this rant, spends pages dropping brandnames and fancy places to tell us that his hero is rich and cool. There are ways to do this in a line or two. When an older woman is announced by her butler as "the Dowager Countess," we know we're looking at old, English money. When the hero climbs out of a natural gas powered Humvee, we've got a pretty good idea he's a former California-governor-type and his first name may be Arnold.

     If your hero's socio-economic status is not the main point of the story, please don't bore us with constant reminders of it. I promise we will remember that he drives a brand new Lexus even without your saying it every time he gets into or out of his car.

     Oh, yes, and that can easily get to be too much choreography. If he starts the page in Manhattan and ends two pages later on Long Island, we don't need a turn-by-turn narrative of his trip. Unless it somehow shows up later in the story and we were supposed to remember it because the bad guy takes a different route. In which case, the writer will have to make this clear some other way, because I will not remember all those turns and probably won't continue reading long enough to get to the bad guy. 

     There are lots of other opportunities to fall on our butts when we self-publish, but you're probably as tired of reading this right now, as I am tired of writing it. Besides, I have a re-write to finish.

     Bill has a website with his seminars listed and he has several good books and videos on the art and science of writing. Check him out at www.williambernhardt.com/